Endress+Hauser x Momentum Data

A strong history: How we arrived at working together in over 25 countries

THEN

At the end of 2022, Rosa Manzano & Mari Paz Montes were looking at ways to expand their presence and create more opportunities in the Life Sciences industry with a specific focus on pharmaceutical manufacturers.

They chose Social Selling with Momentum Data for the ability to start relevant 1:1 conversations using account-based targeting at scale on LinkedIn.

Due to the success of the initial campaign we ran two further projects, one was to increase attendees at pharma-focused event, followed by a second social selling project focusing on supply chain management and the ‘Zero Loss’ initiative.

NOW

2 years later Endress+Hauser has expanded Momentum Data's programs, running campaigns across various regions globally and with the strategic global accounts team.

So far, 11 team members' LinkedIn profiles are being leveraged to grow the collective E+H network with new, relevant and qualified connections, and to engage these networks via 1:1 messaging, event promotion and thought leadership content on their newsfeeds.

This board is designed to help spread the word to other Endress+Hauser Marketing and Sales teams!

Momentum Data's algorithm identifies E+H's potential key target companies and contacts, and leverages the sales reps' profiles to expand their LinkedIn networks and generate highly targeted and high-value sales opportunities.

So, how do these programs work?

Endress+Hauser's highest-performing messaging

Optimize the LinkedIn profiles of the E+H sales team.

Define target audience & grow network on LinkedIn.

Engage new network via direct messages, newsfeed posts, and event promotion.

E+H's sales team takes over the pre-qualified conversations.

Hi {{FIRSTNAME}}, appreciate you connecting with me.

At Endress+Hauser I work closely with people in a similar role to yours at {{COMPANY}}, streamlining handovers from engineering to procurement to operations.

The devil is in the details - Instrumentation is highly configurable and can introduce project risk if product selection is not carefully undertaken.

The process and laboratory instrumentation we manufacture are hosted on a platform that can significantly reduce the amount of human error between key engineering milestones.

If you have a moment, I would love to show you how this works and discuss some of our other project services.

Would you have 15 minutes next week for a quick chat?

Best regards,

Hola, {{FIRSTNAME}}, te agradezco que hayas aceptado mi invitación.

En Endress+Hauser colaboro con personas con un rol similar al tuyo, para mejorar las capacidades operativas de sus procesos logísticos, a lo largo de la cadena de suministro.

Los sistemas avanzados de gestión de inventario y transferencia de custodia emplean métodos predictivos de operación y mantenimiento que permiten la continuidad operativa de los procesos de forma segura.

Si tienes un momento, me encantaría mostrarte cómo nuestras soluciones pueden ayudarte de manera fiable en la optimización de tu cadena de suministro.

¿Tendrías 15 minutos la próxima semana para una charla rápida?

Hi {{FIRSTNAME}}, it’s great to be connected!

I wanted to reach out as {{COMPANY}} is one of our trusted partners and customers!

As the Vice President of Digital Solutions at Endress+Hauser - I would like to make sure you are aware of our scalable e-commerce solutions, which can provide value like enhanced supplier management, cost optimization, streamline ordering & delivery and personalized support and consultation.

Given your commercial focus, I’d love to discuss with you our e-commerce capabilities and address your procurement needs.

Would you have 15 minutes in the upcoming weeks for a quick chat?

Best regards,

Meet Roxana, Endress+Hauser's Account Manager

Enthusiastic commitment to Endress+Hauser as dedicated Key Account Manager

Specialist in ABM and Social Selling

Half-Persian and grew up in Germany before moving to Barcelona

Who exactly is Momentum Data?

Founded in 2017 and based in London & Barcelona, Momentum Data is the leading ABM Social Selling program for Enterprise Marketing & Sales teams.

Account-Based

Targeting:

outreach to specific, high-value target accounts

Non-stop assistance: dedicated Account Manager walks participants through the whole process

What makes Momentum Data's campaigns uniquely effective for Endress+Hauser?

Compliant & Secure to address E+H's GDPR and data security requirements

Proprietary Tech:

AI and RPA (Robotic Process Automation) allows for ABM at scale

Momentum Data specializes in B2B Enterprise clients in the software, technology, and industrial sectors, working with some of the largest in the world.

Together we have noted various campaign highlights and learnings over the past year

Momentum Data has helped Endress+Hauser identify many new relevant target personas and influencers across new and existing clients.
The E+H sales and marketing teams' networks have been extended by over 2,000 hand-selected target contacts so far, and counting!

The Momentum Data Social Selling program fits well with E+H's GTM strategy, helping to increase direct engagement and awareness within Tier A & B accounts, as well as Tier C & D accounts, in a personalized and scalable manner.